Marketing and promotion

• The role of a website: gives the audience access to the artist by giving more personal information and an over-arching narrative.
• The role of CD booklet: explains the thoughts and ideas of the artist and is a physical copy which is tangible, it is proof and evidence which the audience can display rather than a digital copy. An albums purpose is an advert for people to come to the artists shows.

How marketing and promotion of music video has changed over time? 

1960s – use of moving images (videos/TV performances etc) to promote artist and to make sure their songs could be heard on TV when the band was not available.

Main purpose: Sell Records

1970s – Beginning to record specific videos to go with the song. More artistic value than just performance. 

Main purpose: Sell Records/albums/Cultivate the ‘star’

1980-90s – Advent of MTV, cultivation of image of the artist, higher production values and experimentation in form. Videos become events in themselves eg ‘Thriller’

Main purpose: Sell Records/album/artist/video/DVD/Commercial tie-ins

2000s – Continued expansion and experimentation of form. The rise of the auteur directors (late 90s too). Music video continued to be as memorable as the music.

Main purpose: As above but also ease of access, repetition, archiving – watch music video on YT as a first introduction to the artist…watch it ten years later!

Male gaze theory - textual analysis

Update on filiming

Within the past couple of weeks we have started filimg for our music videos. To create the illusion that our music video is showing the passing of time we are using a wide range of locations with the key areas being a bedroom, a studio, a train station and abandonded builings. Furthermore we also plan to use many different clothing to suggest the different days that have passed by.

Band shots:

 

 

 

 

Outside filming:

 

Textual analysis of an iconic music video

Logo

This is the logo for our production company for our music video, this therefore is a recognised label which our company will be known for:

Below is the logo we have created for our band, this gives our band a symbol to be recognised which we ca used on all our products.

Target audience for our music video

Storyboard for Walking Away by Haim

This is an video of our group giving a detailed explanation of our storyboard music video. Within this video we talk through each shot and explain how we are going to carry out the task. However at the end of the video the file became corrupted therefore there is a written explanation of the last shot instead of us discussing it.

Storyboard by Emily Hardaker