CD cover textual anaylsis

Haim social media accounts

For our band website we have decided to create social media accounts in order connect the audience to our band allowing them to hear about the latest events and newest songs, as well as giving the opportunity for fans to mention them tweets and comment on posts which makes the experience more personal.

This is Haims Twitter page:
https://twitter.com/TheHAIM_?lang=en

This is Haims Facebook page:
https://www.facebook.com/The-HAIM-139151380111218/

We believe social media is an important factor when reaching audiences for bands, therefore have made sure our social media accounts are active very often, has engaging content and is relevant. For example we have created gifs, such as this one, in order to keep our accounts exciting:

Marketing and promotion

• The role of a website: gives the audience access to the artist by giving more personal information and an over-arching narrative.
• The role of CD booklet: explains the thoughts and ideas of the artist and is a physical copy which is tangible, it is proof and evidence which the audience can display rather than a digital copy. An albums purpose is an advert for people to come to the artists shows.

How marketing and promotion of music video has changed over time? 

1960s – use of moving images (videos/TV performances etc) to promote artist and to make sure their songs could be heard on TV when the band was not available.

Main purpose: Sell Records

1970s – Beginning to record specific videos to go with the song. More artistic value than just performance. 

Main purpose: Sell Records/albums/Cultivate the ‘star’

1980-90s – Advent of MTV, cultivation of image of the artist, higher production values and experimentation in form. Videos become events in themselves eg ‘Thriller’

Main purpose: Sell Records/album/artist/video/DVD/Commercial tie-ins

2000s – Continued expansion and experimentation of form. The rise of the auteur directors (late 90s too). Music video continued to be as memorable as the music.

Main purpose: As above but also ease of access, repetition, archiving – watch music video on YT as a first introduction to the artist…watch it ten years later!

Male gaze theory - textual analysis